Our 2025 New Year's Resolution
We at The Flower Collective would like to wish you and yours a happy new year! We hope that 2025 brings you good fortune.
If you made resolutions, we wish you the best in that endeavor.
This year, TFC's resolution is to separate ourselves from the “imposters” - yes, you read that correctly - there are imposters “among us”... very “sus” indeed, and they are slinging “solventless” products that aren’t solventless products.
If you would like to take the TLDR (too long didn't read) approach - please feel free to close this email after reading this quick conclusion: know what you're buying, because many brands are shifting their definitions in order to make more profit off of your good name.
If you want more details - read on - we promise you, it’s fascinating and you may find this very informative and helpful in your quest for clean, quality cannabis.
Cannabis brands, extractors, and labs are masquerading as "solventless". You may know who we are talking about, but if you don't, let us fill you in on one of the industries dirty secrets: there are "solventless" brands marketing their "live rosins", vapes, edibles, and other extractions, as solventless - except they aren't truly solventless, they have been adulterated through a winterization process that uses alcohol (a solvent) to remove naturally occurring terpenes and flavonoids that are replaced with commercially produced terpenes that were undoubtedly extracted with solvents themselves.
Why would one use a solventless extraction technique and a subsequent winterization process to remove all of the desirable aromas, terpenes, and flavors that cannabis naturally has to offer? Simple, they didn't want you to taste the flavors of the cannabis plant they used to make your product - because that plant was grown, harvested, and cared for improperly and the resulting color and flavors make it look like and taste like motor oil. They are going to add some peachy or blueberry or maybe even a well known cannabis strains flavor (OG Kush, Granddaddy Purple, etc...) to trick you into believing that the cannabis actually tasted like that to begin with - don't be fooled - cannabis is so much more diverse than this and if cultivated and cared for properly, a solventless extraction of cannabis is unparalleled in quality, taste, and effect.
So why are these companies and products marketed as solventless or solvent-free? Well... there is no regulation on these terms and until there is, buyers beware. In 2025 our resolution is to expose this dirty secret and push for the regulation of an accurate and appropriate solventless definition so consumers and purchasers like yourself can feel confident that their cannabis purchases are legitimate and solvent free at every step.
To the untrained eye, an imposter is hard to spot - so until we have regulations surrounding the definitions of products - ask questions about the extraction process and techniques of the products creation - if you don’t get a simple answer, because after all solventless is simple; ice, water, heat and pressure, you now know the reason. Good luck out there and happy new year!
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